Ideas Argentinas premiadas en el mundo
Edición 2022: Cannes Lions / D&AD Awards / OneShow / Clio Awards
DEGREE INCLUSIVE Wunderman Thompson Argentina / Unilever
● Clio Health Grand● Oro / One Show Experiential & Immersive Physical Products ● Oro / One Show Design – Packaging Specialty ● Oro / One Show Health & Wellness – Design Packaging ● Graphite Pencil / D&AD Awards Direct Health & Wellbeing ● Graphite Pencil / D&AD Awards Direct Products & Services ● Plata / One Show IP & Products Physical Product-Promotional ● Plata / One Show Health & Wellness Innovation in Health & Wellness ● Plata / One Show Design Innovation in Design ● Plata / Clio Awards Design Packaging ● Plata / Clio Awards Design Product Design ● Plata / Clio Awards Innovation Product Innovation ● Plata / Clio Awards Public Relations Brand Development ● Plata / Clio Awards Public Relations Product Launch ● Bronce / Clio Awards Partnerships & Collaborations Product / Service ● Bronce / Clio Awards Public Relations Cause Related ● Merito / One Show – Cultural Driver● Shortlist / D&AD Awards PR Product Launch
A CHAT AWAY FROM EVERYTHING Grey Argentina / Itaú
● Oro / Cannes Lions Mobile mCommerce ● Plata / Cannes Lions Creative Business Transformation New Relationship Models ● Bronce / LIA Awards Transformative Business Impact ● Shortlist / Cannes Lions Creative Business Transformation Experience Transformation
THE ART OF SELF EXAMINTION David Buenos Aires / Macma
● Oro / Cannes Lions Outdoor Live Advertising and Events ● Plata / LIA Awards Pharma ● Bronce / Cannes Lions Brand Experience & Activation Tangible & Spatial Technology ● Bronce / LIA Awards Evolution ● Bronce / LIA Awards Health & Wallness ● Shortlist / Cannes Lions Outdoor Local Brand ● Shortlist / Cannes Lions Health & Wellness Non-profit / Foundation-led Education & Awareness
BOYCOTT ADS Publicis Italia + Buenos Aires / Heineken
● Plata / Cannes Lions Direct Use of Social Platform ● Bronce / Cannes Lions Brand Experience & Activacion Live Brand Experience or Activation ● Bronce / Cannes Lions Mobile Targeted Communication ● Bronce / LIA Awards Digital ● Shortlist / Cannes Lions Media Use of Mobile ● Shortlist / Cannes Lions Media Excellence in Media Insights & Strategy ● Shortlist / Cannes Lions Media Market Disruption ● Shortlist / Cannes Lions Creative B2B Targeting & Engagement ● Shortlist / Cannes Lions Brand Experience & Activacion Social Engagement & Integration for Live Experience ● Shortlist / Cannes Lions Brand Experience & Activacion Corporate Purpose & Social Responsibility
DIEGO’S FAREWELL DraftLine Buenos Aires / Quilmes
● Plata / Clio Awards Film Craft Music – Licensed ● Merito / One Show Brand-Side / In-House Brand-Side Initiated & Originated Projects ● Merito / One Show Film Television & VOD / Long Form – Single ● Shortlist / Clio Awards Public Relations Self Promotion ● Shortlist / Clio Awards Social Media Social Video ● Shortlist / Cannes Lions Film Local Brand
I DON’T REMEMBER Hoy Buenos Aires / Alma
● Plata / Cannes Lions Health & Wellness Brand-led Education & Awareness ● Shortlist / Cannes Lions PR Not-for-profit / Charity / Government ● Shortlist / Cannes Lions Social & Influencer Not-for-profit / Charity / Government ● Shortlist / Cannes Lions Entertainment for Sport Live Broadcast / Live Streaming
REVERSE LABEL DraftLine Buenos Aires / Corona
● Plata / One Show Brand-Side / In-House Brand-SideInitiated & Originated Projects ● Shortlist / Clio Awards Integrated Campaign ● Shortlist / Clio Awards Out of Home Takeover
DEAR CUSTOMER David Buenos Aires / HSBC
● Plata / Cannes Lions Film Consumer Services / Business to Business ● Shortlist / Cannes Lions Online Film Consumer Services / Business to Business
PIXELESS Do Agencia / Heineken
● Plata / Cannes Lions Outdoor Animated Digital Screens
DATA FOR STORE DraftLine Buenos Aires / Bees AbInbev
● Bronce / One Show Brand-Side / In-House Social Impact ● Bronce / Clio Awards Creative Use of Data Business-to-Business ● Merito / One Show Creative Use of Data Targeting ● Merito / One Show Brand-Side / In-House Brand-Side Initiated & Originated Projects ● Shortlist / Cannes Lions Creative B2B Lions Targeting & Engagement ● Shortlist / Cannes Lions Creative Data Lions Data-driven Targeting
FINGER PUPPETS Grey Argentina / LALCEC
● Plata / LIA Awards Health & Wellness ● Bronce / Cannes Lions Health & Wellness Non-profit / Foundation-led Education & Awareness ● Bronce / Cannes Lions Film Not-for-profit / Charity / Government
BEHIND THE MOST IMPORTANT JOB Together with / ZonaJobs
● Bronce / Cannes Lions PR Consumer Services / Business to Business ● Shortlist / Cannes Lions Outdoor Cultural Insight ● Shortlist / Cannes Lions PR Corporate Purpose & Social Responsibility
THEY NEED GUIDANCE Gut Buenos Aires / Sprite
● Bronce / Clio Awards Film 31 seconds to 60 seconds ● Merito / One Show Film Online Films & Video / Long Form – Single
GETTING LUIS MIGUEL ON BOARD Slap Global / Pepsico
● Bronce / Cannes Lions Entertainment Brand Integration & Sponsorships / Partnerships
STAIRCASE Bitt / PepsiCo
● Wood Pencil / D&AD Awards Animation Mixed Media
NUMBERS SYNDROME Wunderman Thompson / ASDRA
● Bronce / LIA Awards Creative Use of Data
REAL STREET STYLE Gut Buenos Aires / Mercado Libre Shortlist Cannes Lions Digital Craft (Curation of Data) / Shortlist – Cannes Lions Creative Commerce (Omnichannel Commerce)
IT’S NEVER TOO LATE Slap Global / Pepsico Shortlist Cannes Lions Film (Single-market Campaign) / Shortlist Cannes Lions Film (Corporate Purpose & Social Responsibility)
MAIN Grey Argentina / Pulsen Extra Shortlist Cannes Lions Film (Food & Drink) / Shortlist Cannes Lions Online Film (Food & Drink)
MOTHERS MAKE YOU SWEAT Slap Global / Unilever – Dove / Shortlist Cannes Lions Film (Social Behaviour) / Shortlist Cannes Lions Film (Breakthrough on a Budget)
FIRMAS BBDO Argentina / change.org Shortlist Clio Awards Print & Out of Home Craft (Illustration)
REAL STREET STYLE Gut Buenos Aires / Mercado Libre Shortlist D&AD Awards E-Commerce (Use of Data)
MATTRESS Grey Argentina / Itaú Shortlist Cannes Lions Film (Consumer Services / Business to Business)
MATCH Primo / Fundación Arg. De Transplanta Hepático Shortlist Cannes Lions Film Craft (Direction)
MOOD SAVERS BBDO Argentina / Tulipán Shortlist Cannes Lions Health & Wellness (Products / Devices)
MASKED GROOMING Dhelet VMLY&R / Movistar Shortlist Cannes Lions Health & Wellness (Brand-led Education & Awareness)
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