Ideas Argentinas premiadas en el mundo
Edición 2022: Cannes Lions / D&AD Awards / OneShow / Clio Awards
DEGREE INCLUSIVE
Wunderman Thompson Argentina / Unilever
● Clio Health Grand
● Oro / One Show Experiential & Immersive Physical Products
● Oro / One Show Design – Packaging Specialty
● Oro / One Show Health & Wellness – Design Packaging
● Graphite Pencil / D&AD Awards Direct Health & Wellbeing
● Graphite Pencil / D&AD Awards Direct Products & Services
● Plata / One Show IP & Products Physical Product-Promotional
● Plata / One Show Health & Wellness Innovation in Health & Wellness
● Plata / One Show Design Innovation in Design
● Plata / Clio Awards Design Packaging
● Plata / Clio Awards Design Product Design
● Plata / Clio Awards Innovation Product Innovation
● Plata / Clio Awards Public Relations Brand Development
● Plata / Clio Awards Public Relations Product Launch
● Bronce / Clio Awards Partnerships & Collaborations Product / Service
● Bronce / Clio Awards Public Relations Cause Related
● Merito / One Show – Cultural Driver
● Shortlist / D&AD Awards PR Product Launch
A CHAT AWAY FROM EVERYTHING
Grey Argentina / Itaú
● Oro / Cannes Lions Mobile mCommerce
● Plata / Cannes Lions Creative Business Transformation New Relationship Models
● Bronce / LIA Awards Transformative Business Impact
● Shortlist / Cannes Lions Creative Business Transformation Experience Transformation
THE ART OF SELF EXAMINTION
David Buenos Aires / Macma
● Oro / Cannes Lions Outdoor Live Advertising and Events
● Plata / LIA Awards Pharma
● Bronce / Cannes Lions Brand Experience & Activation Tangible & Spatial Technology
● Bronce / LIA Awards Evolution
● Bronce / LIA Awards Health & Wallness
● Shortlist / Cannes Lions Outdoor Local Brand
● Shortlist / Cannes Lions Health & Wellness Non-profit / Foundation-led Education & Awareness
BOYCOTT ADS
Publicis Italia + Buenos Aires / Heineken
● Plata / Cannes Lions Direct Use of Social Platform
● Bronce / Cannes Lions Brand Experience & Activacion Live Brand Experience or Activation
● Bronce / Cannes Lions Mobile Targeted Communication
● Bronce / LIA Awards Digital
● Shortlist / Cannes Lions Media Use of Mobile
● Shortlist / Cannes Lions Media Excellence in Media Insights & Strategy
● Shortlist / Cannes Lions Media Market Disruption
● Shortlist / Cannes Lions Creative B2B Targeting & Engagement
● Shortlist / Cannes Lions Brand Experience & Activacion Social Engagement & Integration for Live Experience
● Shortlist / Cannes Lions Brand Experience & Activacion Corporate Purpose & Social Responsibility
DIEGO’S FAREWELL
DraftLine Buenos Aires / Quilmes
● Plata / Clio Awards Film Craft Music – Licensed
● Merito / One Show Brand-Side / In-House Brand-Side Initiated & Originated Projects
● Merito / One Show Film Television & VOD / Long Form – Single
● Shortlist / Clio Awards Public Relations Self Promotion
● Shortlist / Clio Awards Social Media Social Video
● Shortlist / Cannes Lions Film Local Brand
I DON’T REMEMBER
Hoy Buenos Aires / Alma
● Plata / Cannes Lions Health & Wellness Brand-led Education & Awareness
● Shortlist / Cannes Lions PR Not-for-profit / Charity / Government
● Shortlist / Cannes Lions Social & Influencer Not-for-profit / Charity / Government
● Shortlist / Cannes Lions Entertainment for Sport Live Broadcast / Live Streaming
REVERSE LABEL
DraftLine Buenos Aires / Corona
● Plata / One Show Brand-Side / In-House Brand-SideInitiated & Originated Projects
● Shortlist / Clio Awards Integrated Campaign
● Shortlist / Clio Awards Out of Home Takeover
DEAR CUSTOMER
David Buenos Aires / HSBC
● Plata / Cannes Lions Film Consumer Services / Business to Business
● Shortlist / Cannes Lions Online Film Consumer Services / Business to Business
PIXELESS
Do Agencia / Heineken
● Plata / Cannes Lions Outdoor Animated Digital Screens
DATA FOR STORE
DraftLine Buenos Aires / Bees AbInbev
● Bronce / One Show Brand-Side / In-House Social Impact
● Bronce / Clio Awards Creative Use of Data Business-to-Business
● Merito / One Show Creative Use of Data Targeting
● Merito / One Show Brand-Side / In-House Brand-Side Initiated & Originated Projects
● Shortlist / Cannes Lions Creative B2B Lions Targeting & Engagement
● Shortlist / Cannes Lions Creative Data Lions Data-driven Targeting
FINGER PUPPETS
Grey Argentina / LALCEC
● Plata / LIA Awards Health & Wellness
● Bronce / Cannes Lions Health & Wellness Non-profit / Foundation-led Education & Awareness
● Bronce / Cannes Lions Film Not-for-profit / Charity / Government
BEHIND THE MOST IMPORTANT JOB
Together with / ZonaJobs
● Bronce / Cannes Lions PR Consumer Services / Business to Business
● Shortlist / Cannes Lions Outdoor Cultural Insight
● Shortlist / Cannes Lions PR Corporate Purpose & Social Responsibility
THEY NEED GUIDANCE
Gut Buenos Aires / Sprite
● Bronce / Clio Awards Film 31 seconds to 60 seconds
● Merito / One Show Film Online Films & Video / Long Form – Single
GETTING LUIS MIGUEL ON BOARD
Slap Global / Pepsico
● Bronce / Cannes Lions Entertainment Brand Integration & Sponsorships / Partnerships
STAIRCASE
Bitt / PepsiCo
● Wood Pencil / D&AD Awards Animation Mixed Media
NUMBERS SYNDROME
Wunderman Thompson / ASDRA
● Bronce / LIA Awards Creative Use of Data
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REAL STREET STYLE Gut Buenos Aires / Mercado Libre Shortlist Cannes Lions Digital Craft (Curation of Data) / Shortlist – Cannes Lions Creative Commerce (Omnichannel Commerce)
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IT’S NEVER TOO LATE Slap Global / Pepsico Shortlist Cannes Lions Film (Single-market Campaign) / Shortlist Cannes Lions Film (Corporate Purpose & Social Responsibility)
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MAIN Grey Argentina / Pulsen Extra Shortlist Cannes Lions Film (Food & Drink) / Shortlist Cannes Lions Online Film (Food & Drink)
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MOTHERS MAKE YOU SWEAT Slap Global / Unilever – Dove / Shortlist Cannes Lions Film (Social Behaviour) / Shortlist Cannes Lions Film (Breakthrough on a Budget)
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FIRMAS BBDO Argentina / change.org Shortlist Clio Awards Print & Out of Home Craft (Illustration)
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REAL STREET STYLE Gut Buenos Aires / Mercado Libre Shortlist D&AD Awards E-Commerce (Use of Data)
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MATTRESS Grey Argentina / Itaú Shortlist Cannes Lions Film (Consumer Services / Business to Business)
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MATCH Primo / Fundación Arg. De Transplanta Hepático Shortlist Cannes Lions Film Craft (Direction)
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MOOD SAVERS BBDO Argentina / Tulipán Shortlist Cannes Lions Health & Wellness (Products / Devices)
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MASKED GROOMING Dhelet VMLY&R / Movistar Shortlist Cannes Lions Health & Wellness (Brand-led Education & Awareness)