Ideas Argentinas premiadas en el mundo
Edición 2021: Cannes Lions / D&AD Awards / OneShow
DEGREE INCLUSIVE Wunderman Thompson Argentina – Unilever
● CANNES LIONS / GRAND PRIX Innovation Lions (Product Innovation) ● CANNES LIONS / PLATA Health & Wellness Lion (Applications) ● CANNES LIONS / BRONCE PR Lions (Corporate Purpose & Social Responsibility) ● CANNES LIONS / SHORTLIST PR Lions (Healthcare) ● CANNES LIONS / SHORTLIST PR Lions (Launch / Re-launch) ● CANNES LIONS / SHORTLIST Health & Wellness Lions (PR) ● CANNES LIONS / SHORTLIST Design Lions (Healthcare)
REWATCH Draftline – C.M. Quilmes
● CANNES LIONS / ORO Entertainment Lions for Sports (Sports for Good) ● CANNES LIONS / SHORTLIST Entertainment Lions for Sports (Brand Integration & Sponsorships) ● CANNES LIONS / SHORTLIST Entertainment Lions for Sports (Diversity & Inclusion in Sport)
HOME OF THE BILLBOARDS David Buenos Aires – Burger King
● CANNES LIONS / PLATA Outdoor Lions (Breakthrough on a Budget) ● ONE SHOW / PLATA Out of Home (Innovation & Transformation / Innovation in Lockdown) ● ONE SHOW / BRONCE Direct Marketing (Innovation & Transformation / Innovation in Lockdown) ● CANNES LIONS / SHORTLIST Direct Lions (Use of Social Platforms) ● CANNES LIONS / SHORTLIST Brand Experience & Activation Lions (Social Engagement & Integration for Live Experience) ● CANNES LIONS / SHORTLIST Brand Experience & Activation Lions (Breakthrough on a Budget)
THROUGH YOUR EYES Wunderman Thompson – Sony Music / Incucai
● CANNES LIONS / PLATA Entertainment Lions for Music (Artist as a Brand or Cause Ambassador) ● CANNES LIONS / PLATA Mobile Lions (Social Purpos) ● CANNES LIONS / SHORTLIST Media Lions (Use of Mobile) ● CANNES LIONS / SHORTLIST Mobile Lions (Innovative Use of Technol)
PENSIONS DELIVERY Grey Argentina – Itaú
● ONE SHOW / PLATA Direct Marketing (Non-traditional & Guerrilla Marketing) ● CANNES LIONS / BRONCE Brand Experience & Activation Lions (Consumer Services / Business to Business) ● ONE SHOW / BRONCE Direct Marketing (Innovation & Transformation / Innovation in Lockdown) ● D&AD AWARDS / WOOD PENCIL Impact (Local Solution) ● ONE SHOW / MERIT Innovation & Transformation (Innovation in Lockdown) ● D&AD AWARDS / SHORLIST Impact (Initiatives / Brands)
THE SKIN TRADE Wunderman Thompson Argentina – Flow / Fundación Manos Abiertas
● CANNES LIONS / BRONCE Media Lions (Use of Events) ● D&AD AWARDS / SHORTLIST Gaming (Experiential) ● CANNES LIONS / SHORTLIST Brand Experience & Activation Lions (Not-for-profit / Charity / Government)
THE BEST GIFT Slap Global / Primo – Doritos
● CANNES LIONS / BRONCE Film Lions (Food & Drink) ● CANNES LIONS / SHORTLIST Craft Film Lions (Script)
FIREPROOF NEWSPAPER Hoy.Bue – Noticias de la Comarca / Sesocio / Fundación Bomberos de Argentina
● CANNES LIONS / BRONCE Print & Publishing Lions (Social Behaviour)
VAR PROMO Gut Buenos Aires – Noblex
● ONE SHOW / BRONCE Direct Marketing (Non-traditional & Guerrilla Marketing)
MI CAMPO R/GA Buenos Aires – ACA ONE SHOW – MERIT Utility / ONE SHOW – MERIT UX / UI / User Experience / CX / DX
COMUNAL GIN R/GA Buenos Aires – Cerveza Patagonia ONE SHOW – MERIT Brand Partnerships
MI CAMPO R/GA Buenos Aires / ACA ONE SHOW – MERIT Utility
ONE TEAM David Miami + Buenos Aires – Budweiser ONE SHOW – MERIT Brand Partnerships / CANNES LIONS – SHORLIST PR Lions (Sponsorship & Brand)
ANALYSIS TEAM Leo Burnett Buenos Aires & Digitas – Sponsorship Pumas Visa CANNES LIONS – SHORTLIST Media Lions (Use of Branded Content Created for Digital or Social) / CANNES LIONS – SHORTLIST Entertainment Lions for Sports (Fan Engagement)
JULI Grito & TBWA Buenos Aires – McDonald´s D&AD AWARDS – SHORTLIST Casting / Street Casting / D&AD AWARDS – SHORTLIST Impact / Advertising / Brands
CORN / WHEAT / TEA VMLY&R Commerce / Geometry Global – Volkswagen Trucks Argentina CANNES LIONS – SHORTLIST Industry Craft Lions (Print & Publising) / CANNES LIONS – SHORTLIST Print & Publishing Lions (Automotive)
BLASFEMIA BRANDING Draftline – ABINBEV CANNES LIONS – SHORTLIST Creative Strategy Lions (Challenger Brand Strategy)
GUMBALL PACK Cinco / Nike D&AD AWARDS – SHORTLIST Graphic Design (Motion Design)
PLANT Dhelet VMLY&R Bs. As. – Turismocity / Estudio Noroeste Música / Plant Alta TV CANNES LIONS – SHORTLIST Film Lions (Travel / Leis)
A RESPONSIBILITY DOSE Publicis Buenos Aires – Fabogesic ibuprofeno / Savant Pharm CANNES LIONS – SHORTLIST Health & Wellness Lions (Oral Medicines)
TRANS LIFE DE-EXPECTATION BBDO Argentina – Tulipán CANNES LIONS – SHORTLIST Outdoor Lions (Healthcare)
LUNCH / RACISM / LGBT DDB Argentina – Shutterstock CANNES LIONS – SHORTLIST Print & Publising Lions (Consumer Services / Business to Business)
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